Partner Spotlight
When family and business intersect, HR decisions become more complex and more personal.
MEET ABBRACCI GROUP
At Abbracci Group, we exist to unleash potential, (individual, team, and organizational), and ensure growth doesn’t fade once the engagement ends. Founded by Dr. Keri Ohlrich and Kelly Guenther, we partner with HR professionals and leaders who want more than inspiration. They want clarity, action, and progress that lasts.
Our work helps people and organizations see what’s possible, translate insights into concrete action plans, and build the habits and systems that sustain change over time. Through honest conversation, strategic frameworks, and practical tools, we support clients in changing not just what they know but how they lead and work. We blend reflection with strategy, compassion with accountability, and inspiration with execution, so development continues long after our work together is done.
Dr. Keri Ohlrich
Kelly Guenther
Why Families Work with Us?
Reduce HR Costs
Learn whether a PEO or another HR structure can save your business time, money, and unnecessary complexity.
Navigate Complex People Decisions
From next-gen transitions to family dynamics, we help you make practical, people-focused decisions with confidence.
Strengthen Your HR Leadership
Support your HR team with coaching, education, community, and strategic guidance.
Meet Abbracci Group
PEOs explained
Supporting all HR Stakeholders
The family business structure impacts HR more than other functions due to blurred boundaries between family and business.
FAMILY BUSINESS OWNERS
Make better people decisions without overcomplicating HR.
- Reduce unnecessary HR costs and risk.
- Get clarity on whether a PEO makes sense.
- Navigate sensitive family business situations with confidence.
HR LEADERS
You don’t have to run HR alone.
- Practical support for real-world HR challenges
- Coaching and guidance for complex people issues
- Education, community, and tools to help you lead confidently
FAMILY DYNAMICS ADVISORS
Bring HR expertise into sensitive family business situations.
- Support clients through leadership transitions and people challenges
- Navigate situations where family, ownership, and performance intersect
- Partner with trusted HR advisors who understand family dynamics
FAQs
Questions family businesses ask us most.
Straight answers on PEOs, HR structure, and what changes when the people you employ are also family.
How do I know if a PEO is right for my business?
It depends on your size, growth goals, internal HR capability, and overall complexity. Some businesses benefit greatly from a PEO, while others need a different approach. Abbracci Group can help you determine what makes the most sense for your business.
Can a PEO save our business money?
Often, yes. Especially through benefits purchasing power, reduced administrative burden, and lower HR risk. However, it depends on your current structure, workforce, and business needs.
Do you have preferred PEO partners?
Yes. We work with a select group of trusted PEO partners and can help connect family businesses with the right fit based on their size, goals, industry, and complexity.
Do you only work with businesses using a PEO?
No. We help family businesses determine the right HR path, whether that includes a PEO, internal hiring, coaching, or other forms of support.
What services does Abbracci Group provide?
Abbracci Group provides strategic HR and leadership support tailored to family businesses, including:
- HR diagnostics and roadmap planning
- Guidance on PEO selection and implementation
- Retainer or hourly HR consulting
- Leadership and team coaching
- Team-building and organizational development support
- Ongoing HR advisory support for HR leaders and business owners
Our goal is to help family businesses make better people decisions while building stronger, more sustainable organizations.
Why is HR different in family businesses?
People decisions in family businesses often impact relationships, trust, ownership, and legacy—not just operations. That makes HR decisions more personal, emotional, and complex.
How does Abbracci Group work with family business advisors?
We collaborate alongside advisors to provide practical HR expertise in situations involving leadership transitions, family dynamics, compensation, accountability, and organizational change.
More from the Abbracci Group
HR Community, Courses and Membership
This is your full-access pass to next-level HR leadership.
It's time to stop being the "HR admin". The HR Warrior free community, CHARGE courses and memberships are your blueprint.
Community
HR Warrior Community
Courage, Humility, Accuracy, Resiliency, Goal-Oriented, Exemplary.
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Courses
Live Masterclasses and Q&As
Real-time coaching from industry experts
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Membership
Support and Accountability
Coaching, feedback and motivation to keep you growing.
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Resources
The Ultimate HR Resource Library
Plug and play templates, strategies, & frameworks
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Abbracci Events
October 2026
10 Things Standing Between You and a Very Bad Day
November 2026
PEO 101: A Simple Way for Family Businesses to Get HR Off Their Plate
CONNECT
Not sure where to start?
Start with a conversation. We’ll help you determine the right next step for your business, your people, and your future.
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