W.S. Broom & Co. Furniture has been serving the furniture needs of Illinois homeowners for over 125 YEARS, if you can believe that. How do they do it? Here’s what they have to say: (as told to Heather Roberts for IllinoisHomePage.net)

We are a 4th generation family owned furniture, flooring, & mattress store in historic downtown Effingham. We were founded in 1885 in the downtown area, & we continue to serve generations of local families. I (Jamie Broom Miller) grew up in the family business & learned by observing & doing. I learned a lot from attending furniture markets, listening to sales reps, working with my dad, and researching lines. People are amazed at our selection and pricing. We are truly a store for all ages and incomes.

We help our customers create comfortable, practical, & beautiful spaces to share with family & friends. We are asked about quality, design, and durability of furnishings, mattresses, and flooring. Our goal is to make furniture shopping is a low stress and enjoyable experience. Our older customers remember my dad, uncle & some even my grandmother. People have told me that they have been married over 50 years, and they purchased their first bedroom and dining room from my ancestors. We love a challenge. If a customer wants to purchase a hard to find item or something to match an older piece of furniture, we will research and assist them in finding “it.”

We are all about family. Our delivery guys are 2nd & 3rd generation employees & most of our sales staff has been here for over 25 years. We employ knowledgeable, caring, & creative people. We also work hard to stay up on the latest trends while maintaining quality and affordability. We are proud to have multiple generations of loyal customers.

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