Al Rose - Family Business Confidential: Red Apple Farm

Q: How old were you when you started working for the family business?
A: Age 13; paid $1.85/hour.
Q: What was your first job in the family business?
A: Grading and sorting apples
Q: Who or what inspired you to go into the business?
A: The opportunity to carry on a family tradition and legacy for future generations.
Q: What would you have done if you didn’t go into the business?
A: Work in foreign country leveraging multilingual and multicultural competencies.
Q: What is your long-term goal for the business?
A: To ensure farm enterprise is sustainable, viable and relevant for future generations.
Q: What’s the most important moment in the company’s history?
A: Decision by the second generation, my father, to drastically change business focus from wholesale to retail.
Q: What’s your favorite event for employees?
A: Thanksgiving Harvest Festival. Celebration of a season, harvest and the holidays
Q: Are there any “rites of passages” for family members that join the firm?


A: They are expected to live / work outside the family business for 5 years prior to assuming management roles.
Q: Was there an event that triggered the change from “the kid” to a valued member of the management team?
A: Taking ownership of the books. Understanding income and expenses is critical to strategic thinking.
Q: What was your closest moment to leaving the business?
A: The farm business transfer was lengthy and difficult and at times in a stand still.
Q: Include any additional information that provides insight into your Family Business?
A: Weather impacts all aspects of our business. Diversification in products, season, & locations is key.

Family Business Confidential: Red Apple Farm

Aug 23, 2017 | Family Business Confidential

NxtGen Nexus gives you the story behind the story about life in the Family Business. Al Rose, third generation owner and operator of 105-year-old Rose Apple Farm, shares the story of how he came into the family business.

About the Author

Allen Esrock is the Founder of NxtGen Nexus. Prior to that he started Jitter Fingers, the first safe, social networking website for tween girls and their bffs. They were Jitter Finger clubs in 12+ countries and 250+ cities in the US.

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